We expect to win the Super Bowl – USATODAY.com

Except the only thing that went untouched was Bradford's sizzling fastball. His low, outside strike was placed where only wide receiver Mike Sims-Walker could snag it.

Harris shot both arms up in disgust.

"That boy frustrates me," Harris told general manager Billy Devaney.

The 14th-year cornerback, who competed daily against Brett Favre and Aaron Rodgers while he was with the Green Bay Packers from 2003 to 2010, speaks in reverential tones about Bradford.

"The two quarterbacks with the strongest arms in this league are Aaron Rodgers and Sam Bradford," Harris said. "The sky's the limit for Sam."

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And Bradford is in a hurry to reach for it. The 23-year-old says he'd have traded his 2010 offensive rookie of the year honor for a postseason berth. Bradford expects help in achieving that goal from former Denver Broncos head coach Josh McDaniels, the Rams' new offensive coordinator.

"The belief and the expectation from everyone in this building is that we're going to win the Super Bowl," Bradford said. "You have no idea how ticked off I was just to have our (7-9) season end without the playoffs.

"We had the opportunity last year had we won the last game (against the Seattle Seahawks). One of the things that hurts most is that we didn't play well enough on offense. I was frustrated I didn't play better."

Third-year coach Steve Spagnuolo's pressure defense is helping to sharpen a new-look offense that has added firepower.

"Josh's offense is great," Bradford said of the successor to new Cleveland Browns coach Pat Shurmur. "We are going to push the ball more down the field and attack."

Bradford appears to have found his voice as a leader.

"He has uncanny poise," McDaniels said. "He's driven to be great … really embracing his new responsibilities."

It all starts with the $50 million face of the Rams with a blue-collar, Oklahoma City background.

"Sam didn't tell you about his Lamborghinis? He's got like three," defensive end Chris Long joked.

Bradford appears much more interested in winning a Lombardi Trophy than driving a Lamborghini.

"Sam really just drives a pickup truck," Long said. "I've been to his apartment. There's nothing fancy going on. He's just worried about football. That's why you really love having him as the face of our franchise."

Bradford answered questions about his 2009 surgically repaired throwing shoulder last season when he joined Peyton Manning and Joe Flacco as the only quarterbacks to take every snap for their teams.

The former Heisman Trophy winner cemented locker room respect in the Rams' 44-6 blowout loss to the Detroit Lions in Week 5.

"I was trying to pull him out of the game to protect him," Spagnuolo said. "Sam said, 'No way, Coach. My guys are going in there. I need to be in there with them.'

"Everybody wants to put it on him, talk and write about him. Sam truly gets that it's all about team."

The number that matters is in the win column.

"Sam (doesn't care) about the rookie of the year honor," Devaney said.

The Rams added six free agent starters in Sims-Walker, guard Harvey Dahl, safety Quintin Mikell, linebackers Brady Poppinga and Ben Leber and defensive tackle Justin Bannan.

Spagnuolo's defensive scheme stunned the then-perfect, Tom Brady-led New England Patriots when he was the New York Giants coordinator in Super Bowl XLII. Now he has McDaniels on the opposite side of the ball, showing tape of Brady to Bradford, pushing his quarterback's perfectionist buttons.

"When you look at Spags and what he's able to do with his defense, we're not going to see anything tougher in a game," Bradford said.

"Obviously, we're trying to learn Josh's system as fast as we can. It's really exciting to have both of those guys in the same building."